IT Trends: Gamification In Recruiting

IT Trends: Gamification In Recruiting


Deloitte, Marriot, PricewaterhouseCoopers, and Google are using gamification to gain a competitive edge. They are using the innovative tool to attract and select some of the most capable and well-rounded employees.

But, how exactly can gamification help in their recruiting processes?

These companies use gamification to create a fun activity that assesses work skills while attracting top candidates.

Companies such as Facebook and Google created contests like the Facebook Hacker Cup and the Google Code Jam, both of which introduce a competitive aspect to the recruitment process while creating a memorable and engaging event for everyone. These competitions assess programming skills and attract the most qualified candidates.

Marriot created a hotel-themed online game to attract Millennials between 18 and 27 years old to their company. Their “My Marriot Hotel” game is available on Facebook, and it allows users to experience a kitchen manager’s work through a simulation.

Pricewaterhouse Coopers has been using gamification to select the most adequate and skilled individuals. Their game called “Multipoly” allows candidates to play in a virtual reality work environment where they receive missions, attend training and negotiate with clients to solve business problems. Points earned in the simulation helps them earn points toward getting hired.

So, why should you use gamification in a recruitment process?

Gamification serves three very important functions in the recruiting process:

  1. It boosts and builds the employer’s brand by differentiating the company from the competition.
  2. It helps disguise the often tedious process of a job application (especially for IT recruiting) and frame it in a fun and engaging activity instead.
  3. It creates an interactive way to identify the most capable and well- suited applicants by creating real-life work simulations.

Click here to read more on how gamification is revolutionizing recruitment processes.


KNOLSKAPE’s award-winning simulations uses experiential learning and gamification to attract, grow and retain talent. Global Fortune 500 companies and Top-10 B-schools use KNOLSKAPE’s products and solutions for on-boarding, training, assessments, and talent engagement strategies.

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