by Nivedita Bhardwaj
Satya Nadella, the CEO of Microsoft said, “The true scarce commodity of the near future will be human attention.” According to a study by technology giant Microsoft, the attention span of people has fallen from 12 seconds to 8 seconds — thanks to the mobile revolution and increasingly digitized lifestyle.
The average attention span of a typical goldfish is nine seconds. Yes, it looks like “Nemo” has a better attention span than us! The study by Microsoft also found that although the attention span of humans has reduced, their ability to multitask has improved.
What does this mean for L&D? If you want to deliver training effectively to your employees, it must be done so in a way that works for them — via Bite-sized learning. Also called micro-learning, Bite-sized learning is the practice of delivering training in smaller, more focused chunks or bits that can be easily learned without committing large amounts of time to training.
At KNOLSKAPE, we have designed Bite-sized learning in such a way that learners can complete the online training activity or module in just a few minutes, instead of sitting through long lectures or presentations as in a traditional online training session.
Here are the top 5 reasons why Bite-sized learning is going to be the next wave of revolution for corporate training:
1. Enhanced Learning:
Everything we learn is processed through “Working Memory”. Research says that “Working Memory” can only carry 3 to 5 bits of information at any given time. Bite-sized learning reduces the cognitive overload on working memory and hence increases the knowledge retention and recall.
2. Right in ‘time of need’:
Bite-sized learning focuses on a single topic, task, or learning objective at a time. Stand-alone modules make it highly suited for “right in time” online training. Learners can easily access bite-sized courses on their mobile phones, pick the exact topic they want to learn in the hour of need, without having to go through large amounts of training material.
3. Learning ‘on the go’:
Mobile now represents 65% of digital media time, while the desktop is quickly becoming a secondary screen for an increasing number of digital users. Bite-sized learning on mobile enables learners with truly anywhere anytime learning.
4. A Higher sense of achievement:
Learners enjoy learning and feel a higher sense of achievement with Bite-sized learning. Completing 2–3 bite-sized modules gives a better sense of achievement than being halfway through one long term traditional training program that takes up a significant amount of time.
5. An increase in ROI:
Bite-sized learning reduces the overall duration and cost of training delivery, leading to an increase in ROI on training budgets. Bite-sized learning provides quick and impactful learning that fits into the schedule of even the busiest person.
We at KNOLSKAPE are pioneering bite-sized learning for corporate training in many interesting ways. How are we doing it? What Instructional Design methods do we follow to excel in micro-learning? How are we enabling our partner companies to reap the benefits of bite-sized learning and increase their ROI? Find the answers to these questions and more in our next blog. Stay tuned!