ATG Partnership-2

Alliance Tire Group (ATG) partners with KNOLSKAPE for Sales Capability Enhancement

Alliance Tire Group (ATG) partners with KNOLSKAPE for Sales Capability Enhancement

ATG Partnership-2
ATG Partnership-1

Alliance Tire Group (ATG), a Yokohama Group Company has partnered with KNOLSKAPE to enhance the sales capabilities of their sales managers across India, ASEAN, SAARC, and EMEA regions.

ATG has its presence around the world in producing and selling ‘off-highway tires’, supporting fields, mines, forests, and factories. With the sales capability development initiative, the organization looks to augment its marketability across various regions to support business growth.

The program, aptly titled “Astra” – ATG Sales Training is an 8-month, highly experiential learning journey which incorporates simulations, boardgame activity-based solutions, and business impact projects geared to improve business acumen, consultative selling, negotiation, strategic sales management and executive excellence capabilities and equip the team to deliver on the promise of global expansion.

“We aim to equip our people with stronger sales capabilities. Moving away from traditional classroom training, we conceptualized learning method which is related to on-the-job experience of the participants. KNOLSKAPE’s solution caters to our specific needs in terms of the capabilities, the methodology as well as the application and impact,” says  Rajeev Singh, CHRO at ATG.

About this partnership, KNOLSKAPE Founder & CEO, Rajiv Jayaraman adds, “We are thrilled about this partnership with Alliance Tire Group, because we share a common mission of delivering superior value to our customers through innovation and technology. Our goal, through this intervention, is to deliver high learning and developmental impact at ATG so that they may deliver strong outcomes for their customers”.

About ATG

ATG is a group of affiliated entities engaged interalia in the manufacture and distribution of off-highway tires. ATG, a leading name in the global off-highway tire industry has a presence in over 120 countries across six continents and has achieved a consolidated global turnover in excess of $575 million in the year 2017. ATG owns three world-renowned brands – Alliance, Galaxy and Primex. With over 3500 SKUs the group is well-known for its ability to offer customers, both aftermarket and OEM, with Application-Specific and Purpose-Built tires.


KNOLSKAPE is an end-to-end learning and assessment platform for accelerated employee development. Our core belief is that desired business outcomes are achieved best when learning needs are aligned with business requirements. To do so, capability development methodologies require an updated approach. Keeping with this philosophy, we offer engaging, immersive and experiential learning and assessment solutions to suit every learning need.

More than 370 global clients across industries such as banking and finance, consulting, IT, FMCG, retail, manufacturing, infrastructure, pharmaceuticals, engineering, auto, government, and academia have benefited from our award-winning experiential solutions.

keep up-to-date

Subcribe to Our Newsletter

Sign up for our free newsletters, including tips to improve workforce capability through technology. We don’t spam!


KNOLSKAPE is a global leader in experiential learning with a mission to help organizations and employees become future ready. Using a large award-winning portfolio of simulations aligned with 100+ competencies and cutting-edge talent intelligence, KNOLSKAPE produces stellar outcomes for more than 375+ organizations across 75 countries. Driven by research and thought leadership, KNOLSKAPE offers its products and solutions in a flexible subscription model powered by omni-channel delivery.

Hit Enter to search or Esc key to close