How to Lead Like Tim Cook

How to Lead Like Tim Cook

How to Lead Like Tim Cook

How to Lead Like Tim Cook

It wasn’t easy for Tim Cook, the successor to Steve Jobs as CEO of Apple Inc., but Cook surpassed others’ expectations and taking the company’s stock to an all-time high. Unlike Jobs, Cook does not focus on gaining media attention, he leads because he is passionate about the company, the people, and the societal impact.

If you want to learn how to lead like Tim Cook, follow these five tips:

1. Foster diversity in a team

2. Be transparent

3. Know what your customers are saying, asking, and complaining about

4. Focus on what your organization does best

5. Know when you’re wrong and adjust

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Aside from Apple’s profitability, Cook’s leadership is evident with the number of people that respect him. This respect didn’t happen overnight, as Cook worked hard to understand the employees and customers. To understand the employees, Cook utilized different leadership strategies to motivate and inspire them.

KNOLSKAPE offers iLead, a real life-like simulation that tests the leadership strategy of the user. In the simulation, the user steps into the role of a sales director of an elevator company that has created a market for itself through innovative products. The sales team selling a specific elevator product is under-performing and is no where close to achieving the target. The user has to inspire, motivate and turnaround the sales team to achieve the sales target.

Using iLead Simulation, the participants can learn how to:

1) Lead teams with a repertoire of leadership styles vis-a-vis one-size-fits-all approach.
2) Develop communication and team building skills
3) Solve interpersonal conflicts in teams


KNOLSKAPE’s award-winning simulations uses experiential learning and gamification to attract, grow and retain talent. Global Fortune 500 companies and Top-10 B-schools use KNOLSKAPE’s products and solutions for on-boarding, training, assessments, and talent engagement strategies.

Photo by Joe Pugliese

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KNOLSKAPE is a global leader in experiential learning with a mission to help organizations and employees become future ready. Using a large award-winning portfolio of simulations aligned with 100+ competencies and cutting-edge talent intelligence, KNOLSKAPE produces stellar outcomes for more than 375+ organizations across 75 countries. Driven by research and thought leadership, KNOLSKAPE offers its products and solutions in a flexible subscription model powered by omni-channel delivery.

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