There are frameworks aplenty in the field of management – 4Ps for marketing, the BCG matrix for portfolio planning, Porter’s 5 forces for understanding industry attractiveness, to name a few. Some of us look down upon frameworks and frown at MBAs who use boxes and arrows to make a decision. According to Rajiv Jayaraman, Founder-CEO of KNOLSKAPE frameworks are an easy way to remember the obvious and sometimes, the not-so-obvious.

He shares with us, a very simple framework that he uses to make a lot of key decisions at KNOLSKAPE. He calls it the 3H principle.

This article is featured in yourstory.in.